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Go-To-Market

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How to Build a Go-To-Market Plan

How to Build a Go-to-Market Plan to Execute Your Growth Strategy

In order to successfully launch new markets, you need to have a solid Go-to-Market (GTM) strategy and a documented GTM plan. The GTM plan describes your spearhead services, target market(s) and verticals, target accounts, and/or partners. It also tackles details such as sales plan, sales team profiles, target setting, and budget. A properly executed GTM plan is your guidebook on entering a new market.

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