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How to avoid common pitfalls with partnerships blog

How to avoid common pitfalls with partnerships

Originally published January 16th, 2019, on Petri Rinne website. Updated October 13th, 2020.

I have been there…after signing a lucrative partnership agreement, I thought that we cracked it and the path to success was clear for us. Nope! It’s not going to happen that way – ever! Partnerships need attention. You need to work hard on evaluating potential partners and selling your value proposition to them in order to get their attention and eventually sign the agreement. But…the real work starts after that!

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