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Why Sales Has To Be A Process

Why sales has to be a process

Originally published April 9th, 2019, on Petri Rinne website. Updated October 13th, 2020.

At the end of the day, sales means the exchange of services or goods against some kind of payment. You can do sales in thousands of different ways, but even if you sell online, somewhere down the line there’s a real person who has planned the customer journey, prices, platform, and tools to conduct the transaction. In this blog, I’m focusing more on traditional B2B sales where person-2-person interaction is what matters. The new world order brought by the Covid-19 pandemic affects field sales – but does not stop it!

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