International Market Readiness Checklist by Petri Rinne

Is your company ready to go international? International expansion is hard. With the differences in culture, language, geographical locations, and so on, you can’t underestimate the amount of work that goes into expanding outside your local market. The first step is to figure out if your company is even ready for international markets, or if you'll waste 12 months with no traction. That’s why we created this small checklist of things you need to consider, before thinking of launching your internationalization efforts.

You'll learn about...

• The right time to expand
• The importance of planning and preparation
• The team
• Home market traction and customer cases
• Product-market fit and market selection
• Funding to support your expansion