Build Your GTM Muscle. Execute With Confidence.
Your leadership and GTM teams build real, repeatable know-how—and your international expansion executes faster, with less risk and fewer false starts.
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Trusted by:
Here's why most companies stumble when expanding to new markets:
Planning & Strategy Gaps:
- ✗Poor or no planning - Jumping to execution without goals, milestones, or stage-gates
- ✗Vague ICP & stakeholder map - Selling to "anyone"; no access plan to actual decision-makers
- ✗Opportunistic, reactive moves - Chasing a single lead or partner; no market scoring or TAM view
- ✗Unproven value proposition - No localization of messaging or pricing; weak differentiation
Execution & Resource Issues:
- ✗No product-market fit signals - Little customer validation, weak win/loss evidence, no usage proof
- ✗Budget without guardrails - Hidden costs, unclear ROI, no CAC/LTV math or runway planning
- ✗Underprepared sales engine - Wrong org & leadership; no enablement or reporting cadence
The result? Little to show for it, escalating costs, 12-24 months lost.
Who Coaching Is For
- CEOs and Founders who own the expansion strategy but need an experienced sounding board
- GTM Leaders (VP Sales, VP Partnerships, Chief Revenue Officer) executing international plans and building teams
- Companies entering their first international market and want to avoid expensive mistakes
- Companies with stalled expansions that need fresh perspective and structured approach
- Teams preparing for rapid scaling and need to build repeatable GTM processes
Transform Your GTM Execution with Expert Coaching
International expansion isn't just about strategy documents—it's about building internal capability to execute consistently across markets.
Our coaching isn't a one-off workshop. It's continuous partnership where you get:
- Strategic clarity when you're stuck between options
- Frameworks and playbooks built from 200+ market entries
- Accountability to keep momentum when internal priorities shift
- Pattern recognition from someone who's seen what works (and what fails) across dozens of markets
You own the execution. We provide the experience, objectivity, and guardrails to move faster with less risk.
Schedule a Consultation
Petri Rinne
Your International Expansion Coach
Key Credentials:
- 30+ years in sales and business development
- 25+ years in ICT industry
- Former Country Manager for multiple international technology companies
- Board member and investor in growth companies
- Strategic advisor for 50+ international expansion projects
What our clients say about us
"RINNEPARTNERS support and advice in building our international gotomarket strategy and funding round, was proactive, effective and successful."
Taimer
SaaS
Taimer is a smart, easy-to-use sales CRM, project management, team collaboration and invoicing software.
"We were in the middle of entering a new market and we needed a solid, structured sales process and streamlined sales management guideline, to rapidly expand our global footprint. RINNEPARTNERS delivered just that."
Analyse Solutions
SaaS, Analytics
Analyse Solutions provides advanced analytics and data intelligence solutions for businesses.
"With RINNEPARTNERS excellent network and hunter attitude, we were able to find the right partners for a successful market entry in Finland."
StraNeo
Consulting
StraNeo's unique goal is to assist B2B technology companies in developing their business in the Nordic
"RINNEPARTNERS has been a great resource for us in launching our business in the Nordics. They were able to qualify and progress several potential customers quickly and in a very professional manner."
Miratech
IT Services
Miratech is a global IT services and consulting company that brings together global enterprise innovation and start-up innovation.
"RINNEPARTNERS experience and knowledge significantly helped us to create our growth and go-to-market plans."
Genera
Hardware
Leading supplier of display management systems for demanding applications and environments, including elevators.
Packages
Momentum Coaching
Focused support for steady progress
- 1× 2-hour remote coaching session / month
- 2× 30-min progress check-ins / month
- Action plan & session notes after every meeting
- Email support for urgent questions
Best for: Companies with experienced GTM leadership who need strategic guidance and accountability, but can execute independently between sessions.
Min. commitment: 3 months
Acceleration Coaching
More touchpoints and faster iteration
- 2× 2-hour remote coaching sessions / month
- 4× 30-min progress check-ins / month
- Dedicated Slack channel for ongoing support
- Action plan & session notes after every meeting
- Access to templates, playbooks, and frameworks
- Deal/pricing reviews on request
Best for: Companies actively executing market entry or scaling GTM teams who need regular guidance, quick feedback loops, and continuous support.
Min. commitment: 3 months
Executive Coaching
High-frequency guidance for rapid execution
- Weekly 2-hour remote coaching sessions
- 2× 30-min progress check-ins / week
- Dedicated Slack channel + priority email support
- Action plan & session notes after every meeting
- Full access to templates, playbooks, and frameworks
- Deal/pricing reviews, hiring support, and exec presentation prep
- Accountability tracker with milestone monitoring
Best for: Companies in rapid growth mode, entering multiple markets simultaneously, or navigating critical GTM transitions (pivots, leadership changes, funding pressure).
Min. commitment: 6 months
For: €5–50M ARR companies in SaaS, data/AI, fintech, security, devtools, IoT/industrial, healthtech
GTM Motion: Mid-market & enterprise (direct sales + partner channels)
What You Get With Every Coaching Engagement
Strategic Thought Partnership
Access to 30+ years of international expansion experience. We've seen the patterns, made the mistakes, and know what works across industries and markets.
Frameworks, Not Theory
Practical tools you can use immediately: market scoring models, ICP workshops, partner evaluation matrices, pricing frameworks, sales comp plans, and hiring playbooks.
Accountability That Drives Action
Regular check-ins keep momentum. You set milestones. We track progress. When things slip (they always do), we course-correct together.
Objectivity When You Need It Most
Internal politics, confirmation bias, and sunk cost fallacy kill good decisions. An external coach provides the objectivity to make tough calls: kill that market, fire that partner, pivot the strategy.
Speed to Competence
Your team learns by doing—with a safety net. Instead of 18 months of expensive trial and error, you compress the learning curve and build internal capability faster.
The ROI of Coaching
Without coaching:
- ✗12-18 months to find product-market fit in a new market
- ✗€200K-€500K+ burned on wrong hires, failed partnerships, and ineffective GTM
- ✗Team frustration and turnover from lack of clear direction
- ✗Opportunity cost of delayed revenue and competitor entrenchment
With coaching:
- 6-9 months to initial traction (or decision to pivot)
- Avoided waste from pattern recognition and early course correction
- Team confidence from clear frameworks and expert validation
- Faster revenue ramp from better execution
The investment in coaching pays for itself in the first avoided mistake.
Ready to Build Your GTM Capability?
Schedule a consultation. We'll discuss your current situation, GTM challenges, and whether coaching is the right fit.
Book Your Strategy Call
Meet Petri Rinne
International Expansion Specialist
With over 30 years of experience in international expansion, Petri has helped dozens of companies expand into new markets across Europe, North America and Asia.
Our network of local experts and strategic partners spans across key markets, providing you with the insider knowledge and connections needed for successful market entry.
From startups to enterprise companies, we've guided businesses through every stage of international expansion.
Let's Discuss Your Expansion
Tell us about your business and international expansion goals. We'll provide personalized insights and next steps.
Frequently Asked Questions
How is this different from consulting?
Consultants deliver a strategy document and leave. Coaching is continuous partnership. We're in it with you—weekly or monthly—providing guidance as you execute. You build internal capability, not dependency.
What if we already have experienced GTM leaders?
Great! Coaching works best when you have strong internal talent who benefit from an external perspective with +150 GTM projects delivered. Even seasoned leaders value a sounding board who's seen more markets and GTM motions.
Can you help us with specific markets?
Yes. While coaching is strategic, we provide market-specific guidance for North America, Europe, APAC, and emerging markets. We also tap our network for local insights when needed.
What happens after the minimum commitment?
Most clients continue month-to-month. Some scale up (Momentum → Acceleration) as execution intensity increases. Others scale down once they've built internal capability. It's flexible.
Do you work with early-stage startups?
We focus on €5M+ ARR companies with proven product-market fit in at least one market. If you're pre-PMF or sub-€5M, our GTM Accelerator or Strategy Workshop might be a better fit.
Can coaching replace hiring a Head of International?
Not permanently. Coaching is a bridge: it helps you execute while you search for the right hire, or it accelerates a new hire's ramp. Eventually, you'll want full-time leadership. We help you get there faster.