International Market Readiness Strategy Workshop
Get a sharp, evidence-based market-entry plan before committing budget to research or rollout. Our expert-led workshop provides the strategic clarity and actionable roadmap you need to succeed in new markets.
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Here's why most companies fail when expanding to new markets:
And the results are… Little to show for it, Escalating costs, 12–24 months lost
Get Your GTM Mini-Blueprint with Our Strategy Workshop
Teams that need a sharp, evidence-based market-entry plan before committing budget to research or rollout. Our Strategy Workshop provides the strategic clarity and actionable roadmap you need to succeed in new markets.
What happens
- •60‑min Kick‑off (remote): align goals, surface assumptions, validate existing data
- •90‑min Working Session (remote): pressure‑test ICP, prioritise markets, sharpen positioning
What you leave with (GTM Mini‑Blueprint)
- Short‑list of priority markets with clear rationale
- Validated ICP + stakeholder map ("dream clients" defined)
- Draft value proposition & messaging pillars
- Phased roadmap with key milestones
- Rough budget estimate and guardrails
- Risks, dependencies, and next best moves
Benefits
Plan internationalization properly, de‑risk spend, and execute in a controlled, aligned way—faster decisions, fewer false starts.
Is This Your Situation?
A typical scenario companies face when considering international expansion
Your company has gained strong traction in your home market with excellent reference customers and proven product-market fit. You're now considering expanding into new European markets to accelerate growth and diversify your revenue streams.
If this sounds familiar, our International Market Readiness Workshop is designed specifically for companies in your position.
What our clients say about us
"RINNEPARTNERS support and advice in building our international gotomarket strategy and funding round, was proactive, effective and successful."
Taimer
SaaS
Taimer is a smart, easy-to-use sales CRM, project management, team collaboration and invoicing software.
"We were in the middle of entering a new market and we needed a solid, structured sales process and streamlined sales management guideline, to rapidly expand our global footprint. RINNEPARTNERS delivered just that."
Analyse Solutions
SaaS, Analytics
Analyse Solutions provides advanced analytics and data intelligence solutions for businesses.
"With RINNEPARTNERS excellent network and hunter attitude, we were able to find the right partners for a successful market entry in Finland."
StraNeo
Consulting
StraNeo's unique goal is to assist B2B technology companies in developing their business in the Nordic
"RINNEPARTNERS has been a great resource for us in launching our business in the Nordics. They were able to qualify and progress several potential customers quickly and in a very professional manner."
Miratech
IT Services
Miratech is a global IT services and consulting company that brings together global enterprise innovation and start-up innovation.
"RINNEPARTNERS experience and knowledge significantly helped us to create our growth and go-to-market plans."
Genera
Hardware
Leading supplier of display management systems for demanding applications and environments, including elevators.
Why Market Readiness Assessment Matters for International Success

Meet Petri Rinne
International Expansion Specialist
With over 30 years of experience in international expansion, Petri has helped dozens of companies expand into new markets across Europe, North America and Asia.
Our network of local experts and strategic partners spans across key markets, providing you with the insider knowledge and connections needed for successful market entry.
From startups to enterprise companies, we've guided businesses through every stage of international expansion.
Let's Discuss Your Expansion
Tell us about your business and international expansion goals. We'll provide personalized insights and next steps.