International Market Readiness Strategy Workshop

Get a sharp, evidence-based market-entry plan before committing budget to research or rollout. Our expert-led workshop provides the strategic clarity and actionable roadmap you need to succeed in new markets.

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Here's why most companies fail when expanding to new markets:

Poor or no planning - Jumping to execution without goals, milestones, or stage‑gates
Vague ICP & stakeholder map - Selling to "anyone"; no access plan to actual decision‑makers
Opportunistic, reactive moves - Chasing a single lead or partner; no market scoring or TAM view
Unproven value proposition - No localisation of messaging or pricing; weak differentiation
No product–market fit signals - Little customer validation, weak win/loss evidence, no usage proof
Budget without guardrails - Hidden costs, unclear ROI, no CAC/LTV math or runway planning
Underprepared sales engine - Wrong org & leadership; no enablement or reporting cadence

And the results are… Little to show for it, Escalating costs, 12–24 months lost

Get Your GTM Mini-Blueprint with Our Strategy Workshop

Teams that need a sharp, evidence-based market-entry plan before committing budget to research or rollout. Our Strategy Workshop provides the strategic clarity and actionable roadmap you need to succeed in new markets.

What happens

  • 60‑min Kick‑off (remote): align goals, surface assumptions, validate existing data
  • 90‑min Working Session (remote): pressure‑test ICP, prioritise markets, sharpen positioning

What you leave with (GTM Mini‑Blueprint)

  • Short‑list of priority markets with clear rationale
  • Validated ICP + stakeholder map ("dream clients" defined)
  • Draft value proposition & messaging pillars
  • Phased roadmap with key milestones
  • Rough budget estimate and guardrails
  • Risks, dependencies, and next best moves

Benefits

Plan internationalization properly, de‑risk spend, and execute in a controlled, aligned way—faster decisions, fewer false starts.

Is This Your Situation?

A typical scenario companies face when considering international expansion

Your company has gained strong traction in your home market with excellent reference customers and proven product-market fit. You're now considering expanding into new European markets to accelerate growth and diversify your revenue streams.

You've performed initial market research and identified potential target markets
Management is struggling to understand whether you're truly ready for international expansion
Your team needs clarity on the first steps in your Go-to-Market (GTM) strategy
You're uncertain about the investment required for an international launch
You need expert guidance on whether European expansion is the right move right now

If this sounds familiar, our International Market Readiness Workshop is designed specifically for companies in your position.

What our clients say about us

"RINNEPARTNERS support and advice in building our international gotomarket strategy and funding round, was proactive, effective and successful."
Tero Alanen
Tero Alanen
CEO, Taimer
Tero Alanen

Taimer

SaaS

Taimer is a smart, easy-to-use sales CRM, project management, team collaboration and invoicing software.

"We were in the middle of entering a new market and we needed a solid, structured sales process and streamlined sales management guideline, to rapidly expand our global footprint. RINNEPARTNERS delivered just that."
Janne Anttila
Janne Anttila
CEO, Analyse Solutions
Janne Anttila

Analyse Solutions

SaaS, Analytics

Analyse Solutions provides advanced analytics and data intelligence solutions for businesses.

"With RINNEPARTNERS excellent network and hunter attitude, we were able to find the right partners for a successful market entry in Finland."
Franck Attia
Franck Attia
CEO, StraNeo
Franck Attia

StraNeo

Consulting

StraNeo's unique goal is to assist B2B technology companies in developing their business in the Nordic

"RINNEPARTNERS has been a great resource for us in launching our business in the Nordics. They were able to qualify and progress several potential customers quickly and in a very professional manner."
Oksana Krutybich
Oksana Krutybich
Director Partner Relations, Miratech
Oksana Krutybich

Miratech

IT Services

Miratech is a global IT services and consulting company that brings together global enterprise innovation and start-up innovation.

"RINNEPARTNERS experience and knowledge significantly helped us to create our growth and go-to-market plans."
Sampo Pihl
Sampo Pihl
Head of Growth, Genera
Sampo Pihl

Genera

Hardware

Leading supplier of display management systems for demanding applications and environments, including elevators.

Why Market Readiness Assessment Matters for International Success

International expansion is one of the most critical decisions a company can make, yet many organizations rush into new markets without proper assessment. The consequences of premature or poorly planned international expansion can be devastating, leading to millions in wasted investment, damaged brand reputation, and lost opportunities. Our International Market Readiness Workshop addresses these challenges by providing comprehensive analysis and strategic guidance before you commit significant resources to international expansion. We combine decades of international market experience with proven assessment methodologies to give you the clarity and confidence needed to make informed expansion decisions. The investment in proper market readiness assessment pays for itself many times over by avoiding costly mistakes, optimizing resource allocation, and ensuring your international expansion is timed properly and executed in a controlled fashion. With our expert guidance, you'll have the strategic clarity and actionable roadmap needed to succeed in European markets. Our approach goes beyond traditional consulting by providing hands-on workshops, comprehensive analysis, and ongoing support that ensures your team not only understands your readiness but also has a clear path forward for successful international expansion. This comprehensive approach results in reduced risks, optimized timing, and improved chances of successful market entry.
Petri Rinne

Meet Petri Rinne

International Expansion Specialist

With over 30 years of experience in international expansion, Petri has helped dozens of companies expand into new markets across Europe, North America and Asia.

Our network of local experts and strategic partners spans across key markets, providing you with the insider knowledge and connections needed for successful market entry.

From startups to enterprise companies, we've guided businesses through every stage of international expansion.

200+ Companies Helped
Global Network
15+ Markets

Let's Discuss Your Expansion

Tell us about your business and international expansion goals. We'll provide personalized insights and next steps.

Market Readiness Workshop | Validate Your Expansion Strategy