Sales Outsourcing in Europe

The typical way tech companies enter new European markets consists of setting up a company abroad, hiring recruiters to find the right sales reps, training them, finding office spaces, and then starting the selling process. This can take anywhere from 6 months (best case scenario) to years and even then, end up generating anything but mediocre results. Or… even worse, they might try to do sales in a new market from their home country. The leadership might start doubting their decisions about entering the market, to begin with. One way to combat this is to hire a market research firm to ensure they have the correct product-market fit and maximize their potential for success in a new market. However, this only gets them so far. The company might have the best product in its category yet, without having the best local team possible, no amount of market research will help navigate through the complex ecosystems that are in place. European countries are all different—different languages, legislations, cultures, competition, business models, etc. You cannot have one single market entry plan for different European countries. The best way for a company looking to grow rapidly is to outsource sales to an experienced sales firm. A supporting partner that has local market experts, the expertise to avoid the pitfalls, and knowledge of the ins and outs of their target markets when it comes to outsourcing sales in a new European market. One that can leverage its vast network of partners and salespeople team that already have potential customers for fast sales. With this model, you don't give control away, you still manage sales. You'll outsource the challenging part of creating your sales team!