Scale Through Partners. Accelerate Your Channel Growth Globally.
Building a high-performing partner channel requires more than finding willing resellers. It requires strategic design, the right partners, and execution support. Whether you're launching your first channel program or fixing one that's stalled, we help you build partnerships that actually drive revenue.
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Which describes your situation?
For Who:
You've achieved product-market fit with direct sales and you're ready to scale through partners. You need a channel strategy that works from day one—not a year of expensive trial and error.
What You're Facing:
- •No playbook for partner selection, onboarding, or management
- •Uncertainty about ideal partner profiles and market fit
- •Questions about margins, incentives, and deal registration
- •Fear of channel conflict with your direct sales team
- •Pressure to show results quickly without making costly mistakes
How We Help:
Partner Channel Program Foundation
We help you structure your complete channel architecture: partner tiers, ideal partner profiles, margin structures, incentive models, and conflict resolution frameworks. You get a blueprint built on what actually works, not theory.
Partner Selection & Recruitment
We help you identify and evaluate partners based on market access, technical capability, and cultural fit. Our network across global markets accelerates partner sourcing and vetting.
What You Get:
- Complete partner program strategy and documentation
- Partner selection criteria and recruitment playbook
- Launch support and optimization for first 3-6 months
Why Partner Channels Fail (And How to Avoid It)
Most partner programs fail because of three predictable mistakes:
1. Wrong Partners
Companies recruit partners based on enthusiasm rather than capability. A partner who "loves your product" but lacks target customer relationships will never deliver.
How we fix it: We help you define ideal partner profiles based on market access, technical capability, and cultural fit—not just willingness to sign.
2. Weak Onboarding
Partners get a product demo, some slides, and a "good luck." They don't understand your differentiation, can't articulate value, and never build confidence to sell.
How we fix it: We design and deploy your structured onboarding program, featuring a robust sales methodology, technical enablement, objection handling, and deal support. Partners ramp in weeks, not quarters.
3. Misaligned Incentives
Compensation structures that don't reward the right behaviors. Support models that don't scale. Performance metrics that don't drive action.
How we fix it: We design incentive and support models based on what actually motivates partners and drives consistent performance.
The Cost of Getting Partner Channels Wrong
Without proper partner strategy and execution:
- âś—12-18 months wasted recruiting and onboarding partners who never perform
- ✗€100K-€300K+ burned on partner incentives, marketing funds, and support for partners who churn
- âś—Channel conflict that damages both partner and direct sales effectiveness
- âś—Reputation damage in markets where bad partners represent your brand poorly
The investment in Partner Channel Acceleration pays for itself by avoiding these failures and accelerating time-to-revenue through partners.
What our clients say about us
"RINNEPARTNERS support and advice in building our international gotomarket strategy and funding round, was proactive, effective and successful."
Taimer
SaaS
Taimer is a smart, easy-to-use sales CRM, project management, team collaboration and invoicing software.
"We were in the middle of entering a new market and we needed a solid, structured sales process and streamlined sales management guideline, to rapidly expand our global footprint. RINNEPARTNERS delivered just that."
Analyse Solutions
SaaS, Analytics
Analyse Solutions provides advanced analytics and data intelligence solutions for businesses.
"With RINNEPARTNERS excellent network and hunter attitude, we were able to find the right partners for a successful market entry in Finland."
StraNeo
Consulting
StraNeo's unique goal is to assist B2B technology companies in developing their business in the Nordic
"RINNEPARTNERS has been a great resource for us in launching our business in the Nordics. They were able to qualify and progress several potential customers quickly and in a very professional manner."
Miratech
IT Services
Miratech is a global IT services and consulting company that brings together global enterprise innovation and start-up innovation.
"RINNEPARTNERS experience and knowledge significantly helped us to create our growth and go-to-market plans."
Genera
Hardware
Leading supplier of display management systems for demanding applications and environments, including elevators.
Our Approach
Not Academic Consulting. Execution.
We don't write a partner strategy and disappear. We help you build it, launch it, and optimize it. Think of us as your interim VP of Channels until you're ready to scale on your own.
Global Network, Local Expertise
Our partner network spans North America, Europe, APAC, and emerging markets. When you need partners in Germany, Singapore, or Brazil—we have relationships and market knowledge to accelerate your search.
Proven Frameworks, Custom Fit
We've built partner programs for numerous B2B companies across SaaS, hardware, and services. We know what works. But we adapt every program to your business model, market dynamics, and growth stage.
Ready to Build Your Partner Channel?
Schedule a strategy call. We'll assess your situation, discuss your goals, and outline a custom approach for your partner channel.
Schedule a Strategy Call
Meet Petri Rinne
International Expansion Specialist
With over 30 years of experience in international expansion, Petri has helped dozens of companies expand into new markets across Europe, North America and Asia.
Our network of local experts and strategic partners spans across key markets, providing you with the insider knowledge and connections needed for successful market entry.
From startups to enterprise companies, we've guided businesses through every stage of international expansion.
Let's Discuss Your Expansion
Tell us about your business and international expansion goals. We'll provide personalized insights and next steps.
Frequently Asked Questions
How long does it take to build a partner program?
Foundation and first partner onboarding: 4-6 months. Scaling to 5-10 active partners: 8-12 months. We compress timelines by using proven frameworks and our recruitment network.
Do you provide partner managers?
Yes. For companies expanding into new markets, we offer through our network, in-market partner managers on retainer. They handle day-to-day partner relationships, business planning, deal support, and performance tracking.
What if we already have a partner document?
Great! We'll audit it, identify gaps, and focus on execution support or optimization rather than rebuilding from scratch.
Can you help us recruit specific types of partners?
Yes. Whether you need system integrators, Telcos, VARs, managed service providers, or regional distributors—we have networks across most B2B technology channels.
What markets can you support?
Our core expertise is North America and Europe, with extended networks in APAC, Latin America, and Middle East. Let's discuss your specific target markets.
How is this different from hiring a channel consultant?
Consultants give you a strategy document. We give you strategy + execution support + access to our partner networks + optional in-market partner management. We're embedded, not external advisors.