PARTNERSHIP ORIGINATION
Partnerships, signed.
We find, approach and negotiate the channel and technology partners that grow your revenue.
Signed agreements. Not introductions.
Trusted by:
THE PROBLEM
Everyone wants partners. Few sign them.
No bandwidth
Your team is busy selling direct. Partner development is always next quarter's project.
The wrong targets
A list of big logos is not a partner strategy. Partners sign when they have a clear reason to sell you.
Stalled negotiations
Months of calls and NDAs without commercial terms, margins or a joint plan anyone commits to.
WHY NOW
Growth is moving to partner channels
of B2B partner ecosystem and channel decision-makers expect indirect revenue to grow above or significantly above last year.
Source: Forrester, The State of Partner Ecosystems in 2025
Partners own the customer relationship
Buyers trust the integrators and resellers they already work with.
Local presence without local headcount
A signed partner covers a market faster than a new hire can ramp.
Revenue that compounds
Every active partner adds pipeline your direct team never has to create.
WHAT WE DO
Your outsourced partnership development team
Profile
We define your ideal partner and identify the companies that fit, scored on customer overlap, capability and motivation.
Approach
We contact decision-makers directly, qualify interest and run the first meetings together with you.
Sign
We help negotiate commercial terms, margins and commitments, and bring agreements to signature.
WHO WE SIGN
The partner types that move product revenue
Resellers and VARs
Sell and bundle your product to their existing customer base.
Distributors
Open whole markets with logistics, credit and reseller networks.
System integrators
Embed your product in the projects they deliver.
Technology partners
Integrations and joint offerings with complementary platforms.
OEM and white label
Your technology inside another company's product.
Retailers
Put your product on shelves and in the online stores that consumers already buy from.
HOW IT WORKS
From blueprint to signed agreement
Weeks 1–3
Partner blueprint
Ideal partner profile, target markets, value proposition and deal structure.
Weeks 3–6
Mapping and profiling
Longlist researched and scored. Shortlist agreed with you.
From week 6
Outreach and qualification
Direct contact with decision-makers. Qualified meetings in your calendar.
From the first qualified meeting
Negotiation
Commercial terms, margins, targets and joint plans agreed on paper.
Typically within the first quarter
First signatures and activation
Agreements signed, onboarding plan in place, first pipeline tracked.
Timelines vary by partner type — distributor and integrator agreements can run longer.
WHAT YOU GET
Outcomes you can put in a board report
Every month you see who we contacted, who is interested, what is under negotiation and what has been signed.
Ideal partner profile
Who to target and why they will say yes.
Scored partner map
Researched companies ranked by fit and priority.
Qualified meetings
Decision-makers who want to talk commercial terms.
Monthly pipeline report
Transparent status for every target partner.
Negotiated term sheets
Margins, targets and commitments agreed.
Signed, activated partners
Agreements plus an onboarding plan to first revenue.
Trusted by:
What our clients say about us
"As Oxceed took its first steps to expand outside Sweden, Rinnepartners was instrumental in getting us into the room with key local partners. Beyond identifying top targets, they effectively communicated our value proposition and facilitated the initial meetings that kicked off negotiations. Their execution accelerated our expansion strategy and saved us months of business development work."
Oxceed
SaaS
Oxceed is the tool for financial professionals and advisors that will make you jump for joy.
"RINNEPARTNERS support and advice in building our international gotomarket strategy and funding round, was proactive, effective and successful."
Taimer
SaaS
Taimer is a smart, easy-to-use sales CRM, project management, team collaboration and invoicing software.
"We were in the middle of entering a new market and we needed a solid, structured sales process and streamlined sales management guideline, to rapidly expand our global footprint. RINNEPARTNERS delivered just that."
Analyse Solutions
SaaS, Analytics
Analyse Solutions provides advanced analytics and data intelligence solutions for businesses.
"With RINNEPARTNERS excellent network and hunter attitude, we were able to find the right partners for a successful market entry in Finland."
StraNeo
Consulting
StraNeo's unique goal is to assist B2B technology companies in developing their business in the Nordic
"RINNEPARTNERS has been a great resource for us in launching our business in the Nordics. They were able to qualify and progress several potential customers quickly and in a very professional manner."
Miratech
IT Services
Miratech is a global IT services and consulting company that brings together global enterprise innovation and start-up innovation.
"RINNEPARTNERS experience and knowledge significantly helped us to create our growth and go-to-market plans."
Genera
Hardware
Leading supplier of display management systems for demanding applications and environments, including elevators.
WHY THIS MODEL
Compared with the alternatives
| Hire a partner manager | Consultancy or agency | RinnePartners | |
|---|---|---|---|
| Time to first outreach | 3 to 6 months to recruit and ramp | After a strategy phase | Within the first month |
| Who does the work | One person, alongside other priorities | Advice and plans, your team executes | We profile, identify, contact and negotiate together with you |
| What you pay for | Salary, whether partners sign or not | Hours and deliverables | Work plus upside tied to signed deals and revenue |
| Risk if it fails | Sunk recruitment and salary cost | A plan on the shelf | Lower — most of our upside depends on results |
Hire a partner manager
- Time to first outreach
- 3 to 6 months to recruit and ramp
- Who does the work
- One person, alongside other priorities
- What you pay for
- Salary, whether partners sign or not
- Risk if it fails
- Sunk recruitment and salary cost
Consultancy or agency
- Time to first outreach
- After a strategy phase
- Who does the work
- Advice and plans, your team executes
- What you pay for
- Hours and deliverables
- Risk if it fails
- A plan on the shelf
RinnePartners
- Time to first outreach
- Within the first month
- Who does the work
- We profile, identify, contact and negotiate together with you
- What you pay for
- Work plus upside tied to signed deals and revenue
- Risk if it fails
- Lower — most of our upside depends on results
WHY RINNEPARTNERS
Built on go-to-market execution, not theory
International go-to-market background
Years of helping technology companies enter new markets and build sales there. We know what a partner needs to see before they commit.
Our own outreach engine
A managed outreach capability lets us reach and qualify far more potential partners than a manual process, while every negotiation stays human.
Incentives on your side
We are rewarded for partners that sign and sell, not for activity.
Nordic base, international reach
Based in Finland, working across the Nordics, Europe and beyond, in both local and international deal contexts.
NEXT STEP
Start with a partner blueprint
In three weeks we define your ideal partner, map the first target companies and agree the deal structure. Then we go to market and start signing.
Meet Petri Rinne
International Expansion Specialist
With over 30 years of experience in international expansion, Petri has helped dozens of companies expand into new markets across Europe, North America and Asia.
Our network of local experts and strategic partners spans across key markets, providing you with the insider knowledge and connections needed for successful market entry.
From startups to enterprise companies, we've guided businesses through every stage of international expansion.
Let's Discuss Your Expansion
Tell us about your business and international expansion goals. We'll provide personalized insights and next steps.