Sales Outsourcing in Europe

Europe is diverse. There is no cookie-cutter way to enter every single European market. Outsourcing your sales with our help is the fastest and most risk-free way to generate leads and sales in new European markets.


Grow Your Business with Our Turn-Key Sales Outsourcing Service

Is your company looking to grow rapidly in new markets? Are you looking for a reputable company to help you with the process of building a world-class outsourced sales team without forgetting the importance of a well-researched and planned strategy?

The traditional way of entering a market – setting-up offices and recruiting employees – can take anywhere from 6 to 12 months and might take even longer to get up to full-steam, while paying all the expenses included with hiring and training your new salespeople.

With our Turn-Key Sales Outsourcing service, we can cut that down to an average of 8 weeks and you can forget:

  • The long recruiting processes, payroll, compliance issues

  • The hassle of setting up a new entity

  • Expensive offices

And you gain:

  • Experienced senior salespeople that don’t need to be trained

  • The knowledge and expertise of the local markets

  • Large networks of potential customers and/or partners

You can be rest assured that your company is in good hands with our Turn-Key Sales Outsourcing service. Our proven method of working minimizes the risk of wasted time and money. By working with us, you can expect:

  • A running start in a new market

  • Faster time to profitability

  • Flexible budgeting

  • Minimized risk

Our Process



Let’s get the fundamentals right before we commit to something we aren’t even sure is the correct move at this time. In this discovery phase we’ll find out things such as:

  • Company readiness
  • Current situation and capabilities
  • Your goals
  • Our expert advice on the next steps


Planning and preparing everything that is required to minimize the risk of entering a new market. This includes such things as:

  • Targets and metrics
  • Market scan
  • Market entry strategy
  • Sales model
  • Customer profiles
  • Team; members, leadership, reporting
  • Technical support
  • Tools, materials
  • Budgeting
  • Timeline

Sales Team

We use our large network to scout and find the most suitable salespeople that already have good networks in your target customer base. We’ll make sure things are in order.

  • Either account executives or inside sales professionals or both
  • Tools and materials
  • Call scripts and email messages fine-tuned
  • Agreeing to the ways of working
    • Reporting channels
    • Back-office procedures
    • Participation in weekly calls


Your new world-class international sales team is ready to start engaging with the market and start prospecting.

  • Targeting low hanging fruits from networks
  • Build an engine for getting enough SQL’s
  • Prospecting is done according to the defined sales plan
  • Local resource is part of your team, reports to your company and attends regular sales calls

Some of our happy clients

RINNEPARTNERS’ support and advice in building our international gotomarket strategy and funding round, was proactive, effective and successful.

CEO, Taimer

We were in the middle of entering a new market and we needed a solid, structured sales process and streamlined sales management guideline, to rapidly expand our global footprint. RINNEPARTNERS delivered just that.

CEO, Analyse Solutions

With RINNEPARTNERS’ excellent network and hunter attitude, we were able to find the right partners for a successful market entry in Finland.

CEO, Straneo

RINNEPARTNERS’ experience and knowledge significantly helped us to create our growth and go-to-market plans.

Head of Growth, Genera

RINNEPARTNERS has been a great resource for us in launching our business in the Nordics. They were able to qualify and progress several potential customers quickly and in a very professional manner.

Director Partner Relations, Miratech

Outsourcing sales in Europe compared to the traditional way

The typical way tech companies enter new European markets consists of setting up a company abroad, hiring recruiters to find the right sales reps, training them, finding office spaces, and then starting the selling process. This can take anywhere from 6 months (best case scenario) to years and even then, end up generating anything but mediocre results. Or… even worse, they might try to do sales in a new market from their home country. The leadership might start doubting their decisions about entering the market, to begin with.

One way to combat this is to hire a market research firm to ensure they have the correct product-market fit and maximize their potential for success in a new market. However, this only gets them so far. The company might have the best product in its category yet, without having the best local team possible, no amount of market research will help navigate through the complex ecosystems that are in place.

European countries are all different—different languages, legislations, cultures, competition, business models, etc. You cannot have one single market entry plan for different European countries.

The best way for a company looking to grow rapidly is to outsource sales to an experienced sales firm. A supporting partner that has local market experts, the expertise to avoid the pitfalls, and knowledge of the ins and outs of their target markets when it comes to outsourcing sales in a new European market. One that can leverage its vast network of partners and salespeople team that already have potential customers for fast sales. With this model, you don’t give control away, you still manage sales. You’ll outsource the challenging part of creating your sales team!

Start growing your business in a new market.

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