Partner Strategies and -Program

If your strategy is to build your international business through a partner channel, you need to do your homework. Selling through partners means you need to sell twice, first to acquire good reliable and performing partners and your partners need to sell to their end-customers. You have to be able to attract the right partner candidates, sell your value proposal to them, board and train them efficiently and jointly plan business for the future. In addition, you should build your partner program, prepare your agreements and supporting materials. Doing business through partner isn’t always easy, that’s why good planning is vital.

Our partner strategy service helps you to cement your GTM with partners and to avoid common pitfalls in executing the plan.

• Channel evaluation and partner selection
• Boarding process
• Partner criteria and incentives
• Business planning and target
• Partner playbook
• Agreements

With a well-performing partner channel, business can be scaled up faster, especially in international markets. For a company to succeed in building a partner channel, it requires right strategy, processes, and productization.

• Together, we create a comprehensive and professional partner strategy and partnership process.
• The documented partner program supports the acquisition of new partners as well as cooperation with existing partners.
• We ensure that contracts, any commercial localization and other support material, that may be required, are completed.
• The partner program should be easy to understand, practical, and scalable.
• The project includes interviews, workshops, market research and documentation.

Benefits: A productized approach to building a partner channel, better partners and more productive collaboration.