If your strategy is to build your international business through a partner channel, you need to do your homework. Selling through partners means you need to sell twice, first to acquire good reliable and performing partners and your partners need to sell to their end-customers. You have to be able to attract the right partner candidates, sell your value proposal to them, board and train them efficiently and jointly plan business for the future. In addition, you should build your partner program, prepare your agreements and supporting materials. Doing business through partner isn’t always easy, that’s why good planning is vital.
Our partner strategy service helps you to cement your GTM with partners and to avoid common pitfalls in executing the plan.
With a well-performing partner channel, business can be scaled up faster, especially in international markets. For a company to succeed in building a partner channel, it requires right strategy, processes, and productization.
Benefits: A productized approach to building a partner channel, better partners and more productive collaboration.
Based around Europe, Rinne & Partners are the leading specialists in bringing companies successfully into the European markets. Our focus is purely on the start and acceleration of sales in European markets. Since 2007, we have worked with many B2B tech companies and built sales teams in our clients' target markets not only faster but more profitably.
UK: +44 20 8144 0604
FIN: +358 20 730 5790
Suite 5, Ground Floor,
Alexander House Business Centre,
Wilbury Way, Hitchin, Herts. SG4 0AP
United Kingdom
Eteläesplanadi 2,
00130 Helsinki, Finland