Go-To-Market Planning


In order to successfully launch new markets, you need to have a solid, documented go-to-market plan. The GTM plan describes your spearhead services, target market(s) and verticals, target accounts, and/or partners. It also tackles details such as sales plan, sales team profiles, target setting, and budget. A properly executed GTM plan is your guidebook on entering a new market.

  • International market entry strategy, goals, and schedule
  • Target markets prioritized
  • Goals and metrics
  • Sales model
  • Sales team: members, leadership, reporting
  • Sales technical support – pre-sales
  • Sales tools and materials
  • Budgeting
  • (Funding strategy)
  • Execution plan timeline
  • The project includes interviews, workshops, market research, and documentation

Benefits: Well-thought-out, professionally planned, and documented GTM-plan, gives your company the necessary support for launching new markets.

RINNEPARTNERS’ support and advice in building our international gotomarket strategy and funding round, was proactive, effective and successful.

CEO, Taimer

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