Go-To-Market Planning

In order to successfully launch new markets, you need to have a solid, documented go-to-market plan. The GTM plan describes your spearhead services, target market(s) and verticals, target accounts, and/or partners. It also tackles details such as sales plan, sales team profiles, target setting, and budget. A properly executed GTM plan is your guidebook on entering a new market.

• International market entry strategy, goals, and schedule
• Target markets prioritized
• Goals and metrics
• Sales model
• Sales team: members, leadership, reporting
• Sales technical support – pre-sales
• Sales tools and materials
• Budgeting
• (Funding strategy)
• Execution plan timeline
• The project includes interviews, workshops, market research, and documentation

Benefits: Well-thought-out, professionally planned, and documented GTM-plan, gives your company the necessary support for launching new markets.