Do your homework, research the market, prepare a solid plan, but most of all, define your sales strategy and team so that it reflects the customer buying process, and… use local sales professionals, with the right contacts and market knowledge.
All the differences in cultures, languages, geographical locations, and so on mean that expanding internationally is hard. It’s even harder when your company isn’t ready so that’s why we created this small checklist of things you need to consider, before thinking of launching your internationalization efforts such as the importance of planning and preparation as well as product-market fit and market selection.