If you’re planning to open a new market this year, here’s a quick way to sanity‑check the plan before you commit headcount and budget.
Today we’re launching our International Expansion Readiness Game, a fast, interactive assessment that pressures‑tests your go‑to‑market assumptions and gives you a Go / Caution / No‑Go verdict for the country you’re considering.
Already convinced? Give it a try now: game.rinnepartners.com
Why we built it
Most expansion failures don’t happen because the product is bad. They fail because teams misjudge fit, timelines, hiring and localization effort, then spend 9–12 months “building pipeline” while the opportunity cost compounds.
Our day‑to‑day work is helping B2B SaaS companies plan and execute market entry. We wanted a simple way for leaders to see their blind spots early, compare potential target countries, and make cleaner go/no‑go calls. That’s this game.
What it does
- Choose markets. Select your current home market and the country you’re exploring.
- Add context. A few quick questions about your ACV, sales motion and model.
- Work through realistic scenarios. You’ll get instant feedback on each answer—Correct / Caution / Wrong so you see where your assumptions might be off.
- Get your verdict. Immediate Go / Caution / No‑Go with a snapshot across seven readiness dimensions.
- Unlock the full report for deeper recommendations and next steps.
Total time: under 4 minutes.
Who it’s for
- B2B SaaS companies (roughly €/$5–50M ARR) preparing to hire local sales or stand up a partner motion in a new country.
- Leadership teams who want an objective signal before budgeting for localization, headcount and programs.
- Operators comparing multiple markets (e.g., DACH vs. Benelux) and needing a quick “where can we win first?” read.
If you’re earlier‑stage, you can still play, you’ll just see where strengthening the core motion will pay off before expansion.
Why you should run it today
Because the most expensive expansion decision is not a clear “No.” It’s a lukewarm “Maybe” that quietly absorbs a year of focus and a local team’s salary before anyone wants to call it. Spend four minutes now to surface the risks you can mitigate, or to validate that you’re genuinely ready to go.
If your verdict comes back Caution or No‑Go and you want a second set of eyes, we’re happy to walk through the results with you and shape a practical plan, whether that’s sequencing validation, partner‑first entry, or hiring playbooks.
Pressure‑test your plan. Then expand with confidence.
game.rinnepartners.com
