In order to successfully launch new markets, you need to have a solid, documented go-to-market plan. The GTM plan describes your spearhead services, target market(s) and verticals, target accounts, and/or partners. It also tackles details such as sales plan, sales team profiles, target setting, and budget. A properly executed GTM plan is your guidebook on entering a new market.
Benefits: Well-thought-out, professionally planned, and documented GTM-plan, gives your company the necessary support for launching new markets.