Europe is a pretty diverse continent, with lots of different cultures, laws, and things to consider. The biggest mistake, for example, US-based B2B companies are doing, is not to use local experts to help enter the target markets.
Even though the way international sales are done has changed quite a bit over the last couple of years, local is still king. If your company is looking to sign customers or build a channel in Europe, you should hire someone locally, with the right contacts and experience, dealing with your target accounts.
We build international success stories
International expansion is a daunting task that companies still manage to overlook when crafting their plan. This results in less than ideal execution that doesn’t bring any satisfactory results. We work with B2B SaaS companies to create a comprehensive sales and go-to-market plan as well as build a sales team to make sure your future clients know you’re there to stay.