Internationalization woes #2

Selling your Saas through partners is a good business model – if you do it right. There’s a good potential to scale your business with the right partners, also internationally.

The key is to understand who is your potential partner and how to qualify with whom to work with. Lot’s of boxes to tick, from target customer focus to C-level commitment and joint business planning.

Throughout the years, I’ve witnessed many stories, where the company signs a reseller agreement(s) with a partner, who is not a good fit. This usually ends up with no business, waste of time, money, and resources, and a lot of frustration.

We build international success stories

International expansion is a daunting task that companies still manage to overlook when crafting their plan. This results in less than ideal execution that doesn’t bring any satisfactory results. We work with B2B SaaS companies to create a comprehensive sales and go-to-market plan as well as build a sales team to make sure your future clients know you’re there to stay.

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