Googling the market

Google is one of the most powerful tools for researching a market.

But knowing what to Google is another thing.

5 things to look out for when researching a market:

1. Competition

– Who are the prominent competitors in the area?
– Is there room for your company?
– What will be your positioning to gain market share?

2. Potential partners

– What is the ecosystem, and who are the partners working with your customers?
– Who is your optimal partner and how do you work with them
– How do you qualify your partners and what is the business model?
– What is your mechanism to plan activities and track success?

3. Legislation

– Local laws
– Localization requirements for your product
– Compliance issues

4. Product-market-fit

– Who is my target customer and buyer?
– Are we in the ”nice-to-have” or ”must-have” bracket?
– Is my business model and pricing aligned for the market?

If you can answer these points, the more likely it is that you’ll succeed.

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