Too often companies cut corners and make hasty decisions, instead of doing their homework. Before entering a new market, it is extremely important to understand the market, customers, competition, localization needs, etc. In case you’re planning to start building a partner channel, this requires further work, as you need to define your value proposition to partners, business model, and processes.
Before you have a partner program in place, it is very difficult to start growing your company through the channel model. Last but not least, do spend time qualifying with whom you would like to partner. The costliest option is to start a relationship that doesn’t produce meaningful results.
We build international success stories
International expansion is a daunting task that companies still manage to overlook when crafting their plan. This results in less than ideal execution that doesn’t bring any satisfactory results. We work with B2B SaaS companies to create a comprehensive sales and go-to-market plan as well as build a sales team to make sure your future clients know you’re there to stay.
